The Brief

WAGO, a prominent China-based engineering and equipment company, needed a full brand identity built from the ground up — a logo and visual system that reflected their innovative approach — along with a new website to match. Our job covered both: define the brand, then bring it to life online.

The Challenge

There was no existing identity to build from, so the logo, color system, and usage rules all had to be defined from zero rather than adjusted from something in place.

The brand needed to work across a wide range of physical touchpoints — stationery, shirts, bottles — as well as digital, so consistency and professionalism had to hold up at very different scales and materials.

The website needed to make WAGO’s products and services genuinely easy to explore for visitors, not just look clean — a real usability bar in a technical, equipment-heavy category.

1. Brand identity and logo design

We crafted a sleek, modern logo that encapsulates WAGO’s mission and values, paired with a bold high-visibility color system (signature yellow-green) that gave the brand instant recognition.

2. Logo system and usage rules

We defined the primary logo relationship and locked its proportions as fixed, along with positive and negative versions for use across light and dark backgrounds — giving WAGO clear, nonnegotiable rules for how the mark could be used.

3. Print and merchandise rollout

With the identity defined, we applied it across stationery, shirts, and bottles, ensuring consistency and professionalism at every physical touchpoint.

4. Website design and development

We designed and developed a clean, modern website that showcases WAGO’s products and services in an engaging, intuitive manner, with a strong focus on user experience.